$299.00 USD

It's not too late. You can still get the full BOOK LAUNCH HERO course!

Along with the double workshop replay, it’ll include:

✔️ A compilation of the most powerful and irresistible emails I sent my list promoting Tough Titties

✔️ All the emails recruiting for, and then communicating with, the Titty Committee (so you can model them and write your own)

✔️ The actual application form for the Titty Committee, including crucial qualifying questions I added late in the game

✔️ A detailed video breakdown of my book page and thank-you page, showing you its evolution and the sales strategy behind every element

✔️ The recording of my comprehensive “Behind The Titties” call – where I detailed the journey of writing the book, getting the book deal, rewriting the book, and the beginning of the rollercoaster that is the publishing process 

✔️ The “swipe guide” I sent to big influencers to make promoting Tough Titties to their audiences a cinch (and an easy yes)

…and more!

Add it to your purchase today for only $200!

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Book Launch Hero Workshop

A double book marketing workshop recording.

I'll take you behind the scenes of my entire book launch process —

  • Blurb requests
  • Media pitches
  • Street team
  • Book mailings
  • Promoting on social
  • Getting shout-outs from influencers
  • Bookstore and other in-person events (AKA “touring”)

...And more. If I did it, I’ll share it.

You'll learn:

  • One crucial action you should take at least 6 months out (or ASAP, if that ship sailed)
  • The “Title Test” for knowing if you’ve got a potential bestseller…or should go back to the drawing board while you still can
  • The most powerful lever to pull in your book promotion that I almost skipped 🤦🏻‍♀️
  • The best advice I got — and the worst! (Follow THIS popular opinion at your peril)
  • A celebrity tip I already knew — but most authors don’t
  • Whether it’s worth it to hire PR (and what to know before you fork over 6k+ per month)
  • 3 ways to make liars out of everyone who says “books don’t make you rich.” 
  • How to avoid getting eyerolls and unfollows and being “that desperate author” with your constant promotion
  • “That’s a wrap, I’m done:” When to call it a day on pushing (and caring)
  • The fluke that rocketed Tough Titties to national bestseller status - and how you can replicate it
  • 13 rookie mistakes, one of which might have cost me the NYT bestseller list
  • The secret “Hater Bait” strategy from an A-list copywriter that skyrocketed my book sales…but partly backfired
  • What is a street team, why are they so crucial, and why don’t more authors have one? 
  • A behind-the-scenes peek at my own successful street team, the Titty Committee - plus 2 mistakes I had to course-correct, and one I should have.
  • Which promotions made a splash on social, and which tanked like a street mime at a funeral
  • One mindset hurdle you must overcome to make your book a success (if you have any self-awareness)
  • One choice that had a shockingly negative effect on my book promotion — and whether I regret it
  • One huge blunder to avoid in any public communication (sadly, I’m the case study)
  • How to get over yourself and your fear of “shameless self-promotion,” and tell the world about your book in a way they’ll actually thank you for

Plus, recorded Q&A!