Find the payoff in any story — to move your readers, and sell your stuff.
OMG...STOP!!
Believe it or not, these ☝️are the best words to get in an email reply.
I don't mean when the subscriber writes back "STOP" because, somehow, in the 21st century, they don't know about the unsubscribe link at the bottom and seem to think the email is a text message.
I mean, from someone who was determined not to buy another thing but couldn't resist your email.
That's what happens when your emails draw subscribers in with compelling stories and lead them smoothly and persuasively to the pitch.
It's kind of my trademark move, and it's how I've generated millions in sales from emails I love to write.
If you like to tell stories and have an email list
— even a weenie one —
it can do the same for you.
In Make Your Point, you'll learn how to:
✅ Seamlessly bridge from a story to a CTA (without that tacked-on “and now for my offer” moment).
✅ Connect personal writing to a product, offer, or idea that matters.
✅ Give your story a point — whether it leads to a sale or just sticks the landing.
✅ Keep your story’s soul intact — and still get the damn click.
✅ Reverse-engineer a story that sells what you're selling (especially when you’re mid-launch and need to make the point fast).
✅ How to start from your offer and build a story that makes your reader say, “I need this.” — before they even hit the CTA.
And, get this:
With Make Your Point, you’ll get access to: The Point Finder
A special AI tool I built just for this, and road tested with my own stories (it works).
Paste in your story, and it’ll help you figure out what it’s actually about — so you’re not stuck thinking “Cute story... but so what?”